High Probability Fundraising

Have you ever considered how fundraising looks from the other side of the coffee table?

Get an essential perspective in

High Probability Fundraising

A seminar & workshop series about major & principal gift planning

  • Embrace the Four Decisions of Giving
  • Build competence, confidence, and credibility to discuss major gifts and planned giving
  • Hone techniques for interacting with donors
  • Participate in practical exercises that reinforce what you learn
  • Gain tools to stay sharp and resources to educate future colleagues

See Through Donors' Eyes

Most professional fundraisers are familiar with the conventional development cycle: identification, assessment, cultivation, and solicitation.
But are you thinking about giving from the donor's perspective?
Our workshop, based on years of fundraising experience, will help you understand the key questions that donors ask themselves and prepare you to guide them through purposeful conversations:
  • WHY should I give?
  • WHAT will my gift support?
  • HOW can my giving be most effective?
  • WILL I take the final step and make the donation?
Deciding to give means addressing these questions, either implicitly or explicitly. We'll teach you how to lead your donors to each one, and get them to speak from the heart.
Don't settle for a one-time donation when you can build a long-term relationship.

"If you want to learn how to be truly effective with donors and help them design plans for giving that meet their needs and yours, then I have one thing to say about the seminar. Go. Don't miss it. You'll walk away with a new way of thinking and useful tools for interacting with donors." Janine Jaquet, Associate Dean, Alumni & Development, Strategy and Professional Programs Graduate School of Journalism, Columbia University

“Less than a year since we started, actual results have nearly doubled our annual planned giving revenue goals by applying the methodology from the  seminar and workshop series.  Equally valuable, we have significantly enhanced how we collaborate with our advancement officers throughout the Smithsonian.” John-Joseph van Haelewyn, Director of Planned Giving, Smithsonian Institution