If you’re thinking the $1,000 each of your top donors gives annually is a major gift and that your fundraising program is on cruise control, think again.
Do you believe your donor has given much thought to that $1,000 check she has given you for each of the past six years?
Do you believe no other fundraisers ask her for support?
Do you suppose some of those fundraisers might ask your donor for larger gifts than you do? and get them?
Is it possible that donor might be approaching, planning for, some life event that invites or requires liquidation of appreciated assets?
Does it occur to you that your donor might have the capability to make a larger gift to your nonprofit, if you can encourage him to do so?
Just because your organization defines $1,000 (or $25,000) as a “major gift” does not mean that’s your solicitation ceiling. It’s the floor. Don’t content yourself with sitting on the floor.
Read more in my article, “The Self-Limiting Ask” at https://thefrontlinefundraiser.com/resources/